The multi-talented actress has been roped in as the face of the brand as her persona and beauty reflect the ethos of the brand. The brand released a statement, saying “Rakul is the epitome of the Coloressence’s electrifying mantra #ColorYourSpirit. We share a belief that makeup should be effortless, uncomplicated and experimental. We are delighted to welcome her to the pantheon of Coloressence and really look forward to the beauty innovations she would bring on board” Commenting on her association with Coloressence, Rakul, in a statement said: “As much as I enjoy putting on a bold lip color or a cat eye, for the most part, my approach to beauty is simple which is precisely mirrored in the ethos of Coloressence. I am delighted to be partnering with the brand whose impeccable approach to beauty is so aligned with my own.”