FACE OF THE BRAND – RAKUL PREET SINGH
The multi-talented actress has been roped in as the face of the brand as her persona and beauty reflect the ethos of the brand. The brand released a statement, saying “Rakul is the epitome of the Coloressence’s electrifying mantra #ColorYourSpirit. We share a belief that makeup should be effortless, uncomplicated and experimental. We are delighted to welcome her to the pantheon of Coloressence and really look forward to the beauty innovations she would bring on board”
Commenting on her association with Coloressence, Rakul, in a statement said: “As much as I enjoy putting on a bold lip color or a cat eye, for the most part, my approach to beauty is simple which is precisely mirrored in the ethos of Coloressence. I am delighted to be partnering with the brand whose impeccable approach to beauty is so aligned with my own.”
With over 500 SKUs, the packaging is modern and sleek to appeal to the Indian women of today. The product range boasts of a kaleidoscopic range of products, for face, eyes, lips and nails. The portfolio of products includes kajal pencil, lipsticks, liquid lip colors, lip liners eyeliners, mascaras, eyeshadows, primers, compact powders, foundations, concealors, shimmers, highlighters, blushers, sindhoor, makeup fixing spray, makeup remover, micellar water and more. The brand is focussed on enhancing the beauty of the Indian women and curates the products as per the Indian skin tones for the best effect.
The company has also launched a premium range of color cosmetics called Coloressence Gold with very attractive packaging and superior product quality. Another range called Coloressence Roseate has been conceptualized as a niche collection for the beauty lovers and would be released as a festive edit soon.
The distribution of the brand is spread across the length and breadth of India, with a massive network of 555 distributors and supported by a strong field force of 1000 employees. It is available from all metropolitan cities to the micro interiors of the country.
The brand is also distributing through modern trade networks – Coloressence has 800 BA Counters across India. It also boasts of around multitudes of exclusive stores and kiosks in the leading malls of India. Some of these malls are Mall of India & Great India Place (Noida), Pacific Mall, Rohini City Centre, &Ambience Mall (New Delhi), Mall De Goa (Goa), Forum Mall (Mysore), Z Square Mall, Rave Moti, Rave 3, South Ex Mall (Kanpur), Phoenix Palasio Mall (Lucknow), Diamond Plaza & Lake Mall (Kolkata), DB Mall (Gwalior & Bhopal) among many others. One can also find Coloressence in stores like Dabur New U, Reliance Smart, Spencers, Spar Hyper and INCS in select locations.
Social Media Presence & Promotions
The company also promotes it products through social media channels and is present on platforms like instagram, facebook and youtube with the name of coloressenceofficial. The products are highlighted on social media and engagement is solicited through promotional activities, contests and influencer affiliations.