Brand Story: Coloressence is a ‘Made-in-India’ brand, which is engaged in manufacturing and marketing of color cosmetics i.e. makeup products like kajal, lipstick, lipstick, lipgloss, kajal, eyeliner, mascara, eyeshadow, compact powder, foundation, concealor, shimmer highlighter, blusher, bridal sindhoor and more. The brand is focussed on enhancing the beauty of the Indian women and curates the products as per the Indian skin tones for the best effect.
Coloressence has grown many fold from a humble start a decade ago and has its corporate office located at New Delhi. The factory is GMP certified and is situated in Haridwar, Uttarakhand with state of the art machinery, equipment and a well trained work force.
With over 350 SKUs, the packaging is modern and sleek to appeal to the Indian women of today and key ingredients are imported from France and Germany.
Distribution: The distribution of the brand is spread across the length and breadth of India, with a massive network of 555 distributors and supported by a strong field force of 1000 employees. It is available from all metropolitan cities to the micro interiors of the country
The brand is also distributing through modern trade networks – Coloressence has 800 BA Counters across India. It also boasts of around 50 exclusive kiosks in the leading malls of India. Once can also find Coloressence in stores like Dabur New U, Reliance Smart, Spencers, Spar Hyper and INCS in select locations.
Premium Ranges: The company has also launched a premium range of color cosmetics called Coloressence Gold with very attractive packaging and superior product quality. Another range called Coloressence Roseate has been conceptualized as a niche collection for the beauty lovers.
Sales & Marketing: To promote sales and make the consumers aware about the new products and developments, the company regularly organizes makeup and beauty seminars, publishes advertisement, takes hoarding spaces and does large scale events that have the presence of Bollywood celebrities as well.
Social Media: The company also promotes it products through social media channels and is present on platforms like instagram, facebook and youtube with the name of coloressenceofficial.
All in all, the brand is working at a fast pace to keep up with the changing trends and technology and deliver the best quality of products at affordable prices.